Development of a brand report

and new marketing strategy for the streetwear brand Axel Arigato.

project at condé nast college of fashion & design


I created all the layouts and wrote the text. The photos are not owned by me, but the brand Axel Arigato.

brand report

The idea of the design was to create something that channels the cool but clean approach of the brand.

marketing strategy

I also created a marketing strategy that I believe should be used by the brand. The idea was to show how complex the product range of the brand is, by featuring their diverse target group. Below are a few examples of the advertising I made for the streets, featuring real customers of Axel Arigato. I also made a mockup for an app, demonstrated by a video.

© 2020 by 

wilma bergdahl